In recent years, artificial intelligence (AI) has become increasingly popular in a variety of industries, and publishing is no exception. Publishers are using AI to enhance reporting, personalize content and provide customer service in a variety of ways.
One way that AI is being used by publishers is to enhance reporting.
AI can be used to help identify patterns and trends in data, to help package and present information in more engaging ways, and even to help generate ideas for stories. For example, The Washington Post uses an AI system called Heliograf to generate stories about electoral races. Heliograf gathers data from a variety of sources and then writes a story that is intended to be objective and unbiased.
Of course, AI cannot (and should not) be used to replace human journalists. But when used in conjunction with human ingenuity and creativity, AI can help journalism reach new heights.
Another way that AI is being used by publishers is to personalize content.
With the ability to learn and adapt, AI can be used to create a more personalized content experience for each individual.When it comes to content, we all have different preferences. What one person finds interesting or valuable, another may not. This is where AI can come in to help. By understanding our individual interests and needs, AI can serve up content that is far more relevant to us.
For example, The Wall Street Journal uses an AI system called Smart News to personalized the content that is delivered to each individual reader. Smart News takes into account a variety of factors, such as the reader’s location, past reading history and current news interests, in order to deliver a personalized selection of stories.
As AI continues to evolve, we can expect even more personalized content experiences. This is a good thing for both consumers and businesses. For consumers, it means we’ll see more of the content we actually want to consume. And for businesses, it means they can better target their content to those who are most likely to be interested in it.
AI is also being used by publishers to provide customer service.
The rise of AI has led to the development of new customer service channels that use AI. One example of an AI-powered customer service channel is chatbots. Chatbots are computer programs that can mimic human conversation. They are commonly used to provide customer service on websites and in messaging apps.
The New York Times has developed an AI system called Reply All that helps subscribers with customer service inquiries. Reply All uses natural language processing to understand customer service inquiries and then provides a human customer service representative with a list of possible responses.
Overall, AI is providing publishers with a variety of new and exciting opportunities to improve their operations.
By enhanced reporting, personalizing content, and providing customer service, AI is helping publishers to better serve their readers and subscribers.