The Basics: Leveraging Social Media for Content Marketing

Written by Xerolag Team

woman looking at her social media account

Social media is one of the most effective and powerful tools in any content marketing strategy. It has the ability to promote your content to a large audience and drive more visits to your website and/or blog. With its vast selection of platforms, it’s easy to find the right platform for your content and audience.

When it comes to driving people to websites and blogs, social media is a great tool for sharing links to content. It gives you the potential for a wide reach, including people who may not already be aware of your brand or content. 

Each platform offers different opportunities for engagement and promotion. 


Twitter is a powerful platform for content marketers. As of December 2022, Twitter’s audience accounted for over 368 million monthly active users worldwide. It is one of the most popular social media networks out there. 

Twitter allows you to post short snippets of content along with links. Not only can you tweet great content, but you can also interact with your target audience and build relationships with them. Interact with your followers, answer their questions, and build relationships via direct messages. 

Hashtags are an effective way to reach new users on Twitter. Create unique and relevant hashtags that are related to your topic or industry to get more eyes on your content.

Twitter’s “trending” feature can help your content reach a larger audience.


Facebook is another great platform for driving traffic. With millions of users using the platform, you have a large potential audience for your content. It provides a wide reach and multiple options for content promotion and distribution. Share links, images, and videos to your page, as well as use the platform’s deep level of analytics to monitor how each post performs. 

Engage with your audience by responding to comments, liking posts, and replying to messages. Not only does engaging with your audience make them feel heard and appreciated, it sends a signal to other potential followers that you care about the people who follow you. Plus, it helps you stand out from the crowd and show your followers that you’re truly invested in building relationships with them.

If you have the budget, Facebook’s paid content promotion features make it easy to reach a larger audience. Create engaging content and boost your reach. Make sure the quality content you create gets seen by a larger number of people.


Pinterest is an incredibly visual platform, with the ability to showcase content in a visually appealing, easy-to-understand manner. Its visual nature gives it a great potential for increased engagement, as people are drawn to images more than plain text. 

Use high-quality images, make sure that the colors are vibrant, and choose fonts that are easy to read. Include detailed descriptions of the pins so that users can easily discover content. 

It’s a great tool to discover and share new content, and to engage with people interested in similar topics. Marketers use it to showcase their own content, but they can also use Pinterest to showcase content from other websites and businesses. 

With the ability to easily share pins on other platforms such as Instagram, Twitter, and Facebook, it’s easy to spread content-marketing messages to a large audience. 


Content marketing on Instagram can take on many forms, such as creating engaging posts, running contests and giveaways, hosting Instagram Live sessions, and sharing stories. Its interactive features make it easy to quickly share content, while its filters and editing tools help to enhance the visuals and create a cohesive brand aesthetic.

One of Instagram’s most effective strategies is influencer marketing. Working with influencers can help to spread awareness of a business’s products or services and build brand credibility. Through influencer marketing, businesses can increase their reach and tap into influencers’ audiences to get the word out about their products or services.

Instagram Stories provide one of the best channels for businesses to add creative touches to their content and to easily promote new products or services. Companies can leverage interactive features in stories, such as polls and quizzes, to increase engagement and gain valuable insights from followers.

 Social media is a great tool for increasing engagement and driving more traffic to your website or blog. Understand the potential of each platform and leverage its power to reach a broad audience and increase engagement with your content.